ABOUT

The Villains brand vibe is all about embracing the “bad guy” persona without crossing into evil or malicious territory. Based out of Hawaii, it’s for those who thrive on being the tough, rebellious, and gritty underdogs in life and on the mats. The brand appeals to gym rats and Jiu-Jitsu practitioners who don’t just train hard but carry a fearless, unstoppable energy. It celebrates those who challenge the status quo, aren’t afraid of a little chaos, and approach life with a warrior’s mentality. Villains are competitive, resilient, and unapologetic—yet they maintain honor, respect, and loyalty to their craft and community.