ABOUT

The Villains brand embraces the rebellious spirit of the "bad guy" without veering into malice. Based in Hawaii, it appeals to everyone from everyday individuals to elite athletes. Rooted in grit and toughness, Villains challenge the status quo and thrive in chaos, embodying a warrior  mentality. Villains are competitive, resilient, and unapologetic—yet they maintain honor, respect, and loyalty to their craft and community.